Chinese Brands Going Global, But Not Necessarily American Milton Kotler, the preeminent marketing pioneer in China, updated me on Chinese brands. They may not be taking over the American market, but they are most definitely growing outside of China. Here are Milton’s observations:
“Consumer brand management is making headway in the domestic China market and developing countries,even in Europe, with apparel, appliance, computers, white goods, blacks goods, autos, etc. You would be surprised to at the number of Chinese brands in Africa, SE Asia, Latin America and Eastern Europe.